Consultation
Consultation

Program Development & Management

Complete program development, delivery, and marketing communications for public health initiatives, municipalities, STEM education programs, higher education institutions, and community outreach programs. Our expertise spans program design, staffing, management, and marketing — ensuring your programs are effective, executed, and communicated to the communities that need them most. We don’t just market programs. We build and run them.

Program Development and Management
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Program Development, Administration & Management

Strategic Planning

We define clear goals, staffing structures, and operational frameworks that align your program with funder requirements and community strategy from day one.

Needs Assessment

We conduct research and stakeholder analysis to identify community gaps, define target populations, and determine the resources needed to deliver measurable outcomes.

Program Design

We build complete program blueprints including curricula, facilitator guides, participant materials, intake processes, timelines, and staffing plans.

Implementation Support

We manage all aspects of program launch and ongoing operations including facilitator coordination, participant onboarding, scheduling, recordkeeping, and regulatory compliance.

Monitoring and Evaluation

We implement data collection systems and reporting frameworks to track outcomes, measure impact, and deliver performance reports to funders and institutional partners.

Staffing & Administration

We recruit, vet, and manage qualified program staff, counselors, and instructors while handling credentialing, scheduling, and performance oversight.

Marketing and Communications

We excel in programs, campaigns, and initiatives marketing.

Brand Development

Creating and refining initiatives, campaigns, and programs brand identities that resonate with organizations' target audiences and align with their mission.

Digital Marketing

Implementing digital marketing strategies, including SEO, PPC, social media management, and email campaigns, specifically designed to engage communities and stakeholders.

Content Creation

Developing high-quality content such as blog posts, articles, videos, podcasts, infographics, and case studies to share valuable information and insights with the community.

Public Relations

Managing public relations efforts to build credibility and maintain a positive public image for organizations.

Stakeholder Engagement

Developing communication plans that keep all stakeholders informed and engaged throughout the program lifecycle.

Multichannel Campaigns

Coordinating integrated campaigns across various platforms to maximize reach and impact within target communities.

Types of Programs

Public Health Campaigns

Programs focused on improving health outcomes through community education, prevention initiatives, and behavior change campaigns targeting diverse populations.

Municipal & Government Programs

End-to-end program development and management for county and city agencies, including resident services, workforce development, and government-funded community initiatives.

STEM Education Initiatives

Programs designed to increase access to science, technology, engineering, and math education for K–12 and post-secondary students, with an emphasis on underrepresented communities.

Higher Education Outreach & Support Programs

Programs that connect colleges and universities with their surrounding communities through entrepreneurship training, mentorship initiatives, and workforce readiness programming.

Community Outreach Programs

Strategic outreach initiatives that connect organizations with the residents, stakeholders, and communities they serve through engagement campaigns, events, and multi-channel communications.

Workforce Development & Economic Empowerment Programs

Programs that connect job seekers and underemployed residents with the skills, certifications, and employer relationships needed to enter and advance in livable-wage careers

Past Performance

Economic Ecosystems Development Program (EEDP)

The EEDP was a strategic initiative in partnership with the ATL Airport Chamber, designed to foster sustainable economic growth by securing long-term contracts for small to mid-tier companies, particularly focusing on women, BIPOC, and veteran business owners.

"Design Show played a pivotal role in the success of the EEDP by expertly crafting the program's messaging and marketing strategy. They ensured that our vision of creating lasting economic impact and providing opportunities for underrepresented groups was not only communicated effectively but also resonated with our target audience. Their support in program writing and marketing was instrumental in connecting the right people and resources to drive meaningful change."
Charles James
EEDP Program Developer

Objectives

Socio-Economic Development
Drive significant socio-economic growth in airport ecosystems both globally and within the U.S.

Relationship Building
Connect thought leaders with member companies to mentor and guide them.

Long-Term Contracts
Secure sustainable contracts to boost economic impact on local communities.

Execution

Program Development
We created a detailed framework, assessing the needs of member companies and providing mentorship, training, and support services.

Implementation
Facilitated networking, relationship-building activities, and allocated resources to support program participants.

Marketing & Communications
Developed a strong brand identity, launched a digital marketing campaign, and managed public relations to promote the program’s success.

Results

  • Connected 250 professionals with 1,500 member companies.
  • Enabled member companies to secure long-term contracts, enhancing their growth.
  • Increased visibility and recognition through targeted marketing efforts.

The Transportation Infrastructure and Equity Summit (T.I.E.)

Client: Urban League of Greater Atlanta
Project: End-to-End Event Production, Marketing, and Communications by Design Show

Objectives

The Urban League of Greater Atlanta aimed to host the Transportation Infrastructure and Equity Summit to advance equitable access to contracts and livable-wage career opportunities, supporting their mission to close the racial wealth gap.

Challenges

The Urban League needed comprehensive support, including:

  • Complete Event Production: From planning to execution.
  • Speaker Outreach: Engaging industry leaders and a diverse audience.
  • Venue Coordination: Ensuring a seamless, engaging setup.
  • Full Marketing and Communications: A strategy to promote the event and drive attendance.

Solution

Design Show provided end-to-end event production and a robust marketing strategy:

  1. Event Production: Managed all aspects, from concept creation and logistics to on-site coordination. Facilitated guest and speaker outreach to secure influential experts.
  2. Venue Setup: Selected and set up a venue that aligned with the event’s goals, managing staging, branding displays, and audio-visual equipment.
  3. Marketing and Communications: Crafted a cohesive branding strategy, developed promotional materials, and launched a targeted digital advertising campaign to drive registrations.
  4. Post-Event: Coordinated follow-ups to foster ongoing engagement and partnerships.

Results

  • Attendance: Attracted over  350 guests, exceeding targets by 30%.
  • Digital Reach: The campaign reached over 10,000 people, boosting event awareness by 25%.
  • Speaker Lineup: Featured 10 notable speakers from various government levels.
  • Post-Event Impact: Sparked ongoing discussions and partnerships in transportation equity.

Conclusion

Through full-scale event production and a strategic marketing approach, Design Show brought the Urban League’s vision to life, promoting equity in procurement and workforce opportunities.

Looking for an end-to-end event production partner? Contact Design Show for impactful event solutions.