Full Event Production & Marketing
Background
The Urban League of Greater Atlanta launched the Transportation, Infrastructure & Equity (T.I.E.) Summit as a first-of-its-kind convening to examine how transportation and infrastructure investment intersects with economic equity, policy, and workforce development in historically underserved communities. Held in Atlanta, the two-day event featured high-profile speakers including Congressman Hank Johnson and GDOT Commissioner Russell McMurry, alongside panels, breakout discussions, and a MWBE showcase. It served as a platform to connect government, business, and community partners around a shared commitment to equitable progress.
Objective
To lead the end-to-end production, branding, and promotion of the Urban League of Greater Atlanta’s inaugural Transportation, Infrastructure & Equity (T.I.E.) Summit—ensuring a high-impact, well-executed event that elevated visibility, drove registration, and fostered meaningful engagement among government, business, and community stakeholders committed to equitable infrastructure development.
Scope of Work
+ Managed full event production from start to finish
+ Provided strategic consultation and event planning support.
+ Developed event branding and program materials
+ Coordinated vendors, sponsors, and exhibitors
+ Oversaw onsite logistics and day-of event management
+ Designed and managed the event website
+ Executed a targeted social media campaign
+ Created and placed digital ads to boost awareness and registration
+ Collaborated with venue staff to ensure a seamless attendee experience
