Client Name: City of East Point
Client Type: Government – County
Project Timeline: 2024-2025
The Challenge
The City of East Point faced a critical communication gap between city leadership and residents during the busy summer months. With numerous community events, infrastructure projects, and city initiatives happening simultaneously, residents were missing important information about:
- Upcoming summer events and festivals
- Major infrastructure improvements and construction updates
- Key messages from Mayor Dexter Clanton and City Manager
- City Council initiatives and community programs
- Public safety updates and community resources
- Recreational opportunities and facility updates
The city needed a comprehensive communication solution that would reach every household while showcasing the community’s vibrancy and keeping residents informed and engaged.
Organization Background
The City of East Point is a vibrant suburban community in metro Atlanta serving over 35,000 residents. Known for its rich history, diverse population, and commitment to transparent civic engagement, East Point sits strategically in Fulton County with easy access to downtown Atlanta and Hartsfield-Jackson International Airport.
Objective
Develop and deliver professional community publications that would bridge the communication gap between city leadership and residents, increase awareness and participation in community events and civic activities, and provide a cost-effective, comprehensive information resource.
Scope of Work
Strategic Content Development
- Collaborated with Mayor’s office to craft compelling leadership messages
- Interviewed City Manager for infrastructure and development updates
- Coordinated with each City Council member for district-specific initiatives
- Compiled comprehensive summer events calendar
- Created engaging community spotlight features
Professional Design & Production
- Designed multiple full-color community publications including:
- Summer 2024 Reverb: Through Common Interests
- 2024/2035 A Year of Growth & Opportunity
- Summer 2025 A New Era of Leadership
- Created eye-catching graphics and infographics for complex city data
- Incorporated the city’s brand guidelines and visual identity
- Developed intuitive layouts for easy navigation and readability
- Included professional photography of city landmarks and events
Content Categories
- Mayor’s Summer Message – Vision and priorities for the season
- City Manager’s Infrastructure Update – Current and upcoming projects
- Council Spotlight – Individual council member initiatives
- Summer Events Calendar – Festivals, concerts, and community gatherings
- Parks & Recreation Guide – Program schedules and facility information
- Public Safety Updates – Important community safety information
- Community Resources – Services available to residents
Print Coordination & Distribution
- Managed complete printing process with high-quality offset printing
- Ensured timely delivery before peak summer season
- Provided cost-effective printing solutions within city budget
Does your municipality need better communication outreach?
Whether you need comprehensive community publications, strategic public relations, or targeted digital marketing campaigns, we help local governments strengthen connections with their residents. Our integrated communication solutions include print publications, social media management, website development, press relations, web design and management and community engagement strategies tailored specifically for municipal needs.
Design Show Marketing | (678) 365-0553 | info@designshowmarketing.com
