King City Advisors is an economic development consulting firm founded by Artie Jones III. The firm is built on more than 30 years of Georgia based economic development experience and over $4 billion in supported public private development projects. King City Advisors is MBE certified, and its services span:
- Strategic planning and public private partnership structuring
- Tax Allocation District and development authority consulting
- Capital improvement planning
- Commercial corridor revitalization
- Grant writing and public sector proposal pursuit
Despite this depth of experience, King City Advisors entered the market as a new firm with no established digital presence and no history of visibility among the local governments, developers, and prime contractors it needed to reach.
The Challenge
King City Advisors had the track record to compete for significant economic development contracts across Georgia, but almost no one outside the principal’s personal network knew the firm existed. There was no website that reflected the caliber of the work, no LinkedIn presence to build authority with decision makers, and no established relationships with the prime contractors who control access to the RFPs where subconsultants like King City Advisors typically enter the market. The firm needed a foundation before it could compete.
Scope of Work
Design Show Marketing built and executed a full marketing and communications infrastructure for King City Advisors, covering:
- Online Visibility: Website development and ongoing content management, positioning King City Advisors as a credible, established firm.
- Local and State Presence: Content and positioning strategy built to establish King City Advisors as a known name in Georgia economic development circles, both locally and at the state level.
- Website and LinkedIn Content: Ongoing website updates and a structured LinkedIn strategy across both Artie Jones III’s personal profile and the King City Advisors business page, covering project spotlights, industry commentary, and thought leadership.
- Pursuit Team Support: Preparation of the firm’s proposal infrastructure, including past performance documentation, resumes, and qualifications packaging, to get King City Advisors government ready and competitive on public sector solicitations.
- Prime Relationship Building: Support in identifying and pursuing teaming relationships with prime contractors, positioning King City Advisors to enter procurement opportunities as a qualified sub.
- Marketing and Communications Strategy: Overall brand positioning and message development to translate King City Advisors’ decades of experience into a consistent, professional public identity.
Impact and Growth
Since engaging Design Show Marketing, King City Advisors has moved from having no public facing identity to an active, measurable presence in the Georgia economic development market.
Over the past three months, we have built King City Advisors real digital traction among the decision makers who matter most.
- The principal profile generated 14,711 impressions and reached 4,664 unique members over the period
- Content drove 594 total engagements and added 172 new followers, growing the profile to 5,426 total followers
- The strongest single post reached over 2,600 people in a day, with content built around real project milestones consistently outperforming general commentary
- More than half the audience sits in the Atlanta Metro Area, and more than a third holds Senior, CXO, or Director level titles
- Nearly one in five followers are Founders, Presidents, CEOs, or Owners, the exact people who decide whether a project gets financed and built
King City Advisors has moved from a firm with no digital footprint to one with a sustained content engine, a following concentrated among the right audience, and measurable proof that its content is reaching the people who decide whether a project gets financed and built.
Design Show helps AEC and development firms strengthen their market position through digital marketing campaigns, pursuit team strategy, and positioning for government and commercial opportunities.
