Initially, the association hired Designshow to develop a marketing strategy so that it could attract millennial members. One month later, COVID struck and we were forced to completely reset one of the largest physician associations’ mission.
02
The Solution
To become the place where healthcare providers and community members can find and consult licensed experts on COVID, mental health, and a variety of topics related to the safety of online workers. We were able to use this site to collect COVID information and continually support workers on the front lines.
03
The Result
An extended network of relationships with Public Health specialists, Infectious Disease Firms, Big Box Supply Chains and global health initiatives. Data collection forms and workflows that will aid in creating value for sponsors and increasing donations from stakeholders. Engaging members through with a new digital experience.
— Rebrand, Brand Strategy, Marketing Operations, Video Production, Market Research